Our Leadership

Brad Tice, PharmD, MBA, FAPhA

Founder and Chief Executive Officer
President-Elect of the American Pharmacists Association

Contact Brad: btice@rxgenomix.com

What motivated you to start RxGenomix?

I have focused my career, whether at a startup or working within a Fortune 20 healthcare company on advancing both the clinical practice and the business model of pharmacy. I’ve worked to help pharmacists improve patient care in various ways while finding them channels to get reimbursed for those services. Pharmacists have so much to deliver that can improve healthcare, I knew that helping them integrate pharmacogenomics would be an ideal opportunity.

To me, pharmacists’ greatest value is getting patients on the right medications, making sure they’re using them the right way, and achieving the desired result. I want them all to go beyond just handing pills across a counter and to really participate as a healthcare provider. We just need to take their handcuffs off and RxGenomix is providing an opportunity to do just that.

What is the one thing you most hope to accomplish with RxGenomix in the next five years?

My primary goal with RxGenomix is to get pharmacogenomics widely adopted and pharmacists working with people to improve their use of medications. My goal in the next five years is to significantly improve people’s lives through more precise medication use and to have examples of this in all 50 states.

What is the most valuable thing you bring to RxGenomix and/or the pharmacy profession?

Vision and perseverance. I feel like I have the vision to see where the puck is going and come up with solutions to get there. And perseverance is a must because innovation and pioneering are tough. We are making progress in many areas (both with RxGenomix and the pharmacy profession), but it takes a lot of effort and you really cannot give up on what you know needs to happen.

Is there one book everyone should read?

Reading has significantly enhanced my leadership and career, so I would say the more the better. I really believe in the philosophy that leaders must be readers.

Two books I would suggest are How to Think and Grow Rich by Napoleon Hill (Note: the “Rich” isn’t all about the dollars), and The 21 Irrefutable Laws of Leadership by John Maxwell.

You have two weeks. Where would you go?

If I only had two weeks left on this earth, I would go wherever my family is. The further along I get in my career, the more I realize and value the relationships that I have and need to spend more time developing.

Who should play you in the movie about your life?

Well, I would love to say Clint Eastwood or Harrison Ford but, more realistically, I would say Tom Hanks. He is versatile and plays down-to-earth roles in everything from romantic comedies to adventure films.

Blake Keller, PharmD

Chief Operating Officer

Contact Blake: bkeller@rxgenomix.com

Briefly describe the path that brought you here.

As I was finishing my Doctor of Pharmacy program in Virginia, I was looking at a cardiology residency. As my wife became pregnant with our second son, however, God clearly was telling me to move from academia to the “real world”. I chose Walgreens as my first pharmacy home and was quickly promoted through various roles up to the Area Healthcare Supervisor in Charlotte, NC over 36 locations.

I was asked to move to Nashville in 2012 to join Walgreen’s newly acquired healthcare company that provided onsite primary care, pharmacy and several other lines of service. I was fortunate to lead operations for some of the largest employers in the country through what would become Premise Health. I left Premise Health in 2017 for a role as President of the North America division for a large, multi-national compounding pharmacy company. Through multiple conversations with the executive team in 2018, I clearly aligned to the vision at RxGenomix and joined as Chief Operating Officer.

What motivated you to get involved with RxGenomix?

Vision and a noble purpose. We know the current models of healthcare are, quite frankly, broken. Outcomes are poor and cost is high. When the rich science of pharmacogenomics is appropriately applied, coupled with an educated clinical team that is empowered with clinical decision support, they will achieve the quadruple aim of healthcare.

What is the one thing you most hope to accomplish with RxGenomix in the next five years?

I would like for RxGenomix to facilitate advancing the overall story of pharmacogenomics.

My vision is to make it easy on providers who are interested in pharmacogenomics by empowering them with clinical tools, robust analytics and talented pharmacist partners who demonstrably prove the value of pharmacogenomic testing. My goal is for RxGenomix to be viewed as the most optimal model in the industry, one that is both disruptive but also clearly capable of elucidating value for patients, providers and payors.

What’s your personal business philosophy?

It is quite simple–align incentives and do what is right, first and foremost by the patient. You build sustainable business models and strategic partnerships by ensuring everyone can look each other in the eye and feel confident that we are all supporting a noble cause that at the end of the day is working to enhance patient care in a fiscally responsible manner.

What’s the most surprising thing about you? Something we’d never guess.

I almost died of spinal meningitis when I was 13. I received incredible care at a large teaching hospital in Richmond, Virginia and it was there that I first saw care teams working together (doctors, pharmacists, nurses and staff) to care for individuals. That frail time of my life made an indelible impression on my me, catapulting my fascination with medicine and the power of compassionate, competent and integrated care.

What is the one thing you can’t live without?

My wife Kelly – she is the light of my world. She balances me, pushes me, encourages me, motivates me and is arguably the best human on the planet. If I could pick a second ¬¬– coffee. Because, well… coffee.

You have two weeks off. Where would you go?

I would take my family on a trip to the mountains, and the beach… a week at each. The Smoky Mountains and the Emerald Coast of Florida are among my favorite family vacation spots; they never get old.

Daron Bennett

Marketing

Contact Daron: dbennett@rxgenomix.com

Briefly describe the path that brought you here.

For most of my life, I’ve been focused on telling stories and started my professional path at the age of 12 when I borrowed my dad’s 35mm camera (and never gave it back). While getting my degree in journalism at the University of Kansas, I found an ability to tell stories both visually and narratively that served me well in a somewhat short career in newspapers (7 years). When the grind of the off-schedule newspaper life got to be enough, I transitioned to crafting the messaging for a variety of companies I believed in. Each had something to offer the world but needed someone to tell the story of what that was, and to make it look good. When I first heard about what pharmacogenomics could do and how its application was still in its infancy, I knew what was next for me.

What motivated you to get involved with RxGenomix?

All my life I’ve been determined to spend my days doing something more meaningful than just working. I found my first true calling in journalism, hoping I could affect change for the better, and missed that somewhat when I transitioned to the corporate world. Helping RxGenomix get started from scratch provided a perfect opportunity to get back to something meaningful. I’m blown away on a weekly basis by the impact PGx can have on people’s lives and its potential for the future.

What is the one thing you most hope to accomplish with RxGenomix in the next five years?

Honestly, I just hope to get the testing in as many of the right hands as possible. I had a significant adverse drug reaction to pain meds when I was a kid and my father had one that resulted in surgery for a brain bleed. A simple PGx test we ran a few years ago explained exactly why for both of us. If we can keep just one kid out of the ER or someone else’s dad out of an unnecessary surgery, I’ll keep at it every day for the next five years.

What’s your personal business philosophy?

Invest in something bigger than yourself.

What is the one thing you can’t live without?

My road bike (as in bicycle). I really discovered this while rock climbing years ago but doing something physically demanding outdoors where a lack of attention brings a risk of serious injury really tends to clear the mind.

You have two weeks. Where would you go?

Easy–Glacier National Park backcountry. Feels like the roof of the world, but there’s still plenty of oxygen.

What is your spirit animal?

My eleven-year-old. He’s smart, creative, extroverted, confident, kind and with a quirky sense of humor – all things I wish I had been at his age and now know will be extremely valuable later in life.

Who should play you in the movie about your life?

Tim McGraw or Paul Rudd, depending if it’s a sappy, made-for-TV drama or a more accurate portrayal.

Nathan Lankford

Business Development

Contact Nathan: nlankford@rxgenomix.com

Briefly describe the path that brought you here.

I was born and raised in healthcare. My family has been in the medical equipment business since before I was born and I’ve touched just about every part of healthcare delivery in one way or another. After more than a dozen years of working with family, I knew it was time to try something different.

What motivated you to get involved with RxGenomix?

It seemed that everywhere I looked in healthcare, someone was winning but at someone else’s expense. That’s just not what I wanted for how I spent my work life. With what we do, I can honestly say it’s a win for everyone involved – it can improve patient care while saving money. There’s no loser there.

What is the one thing you most hope to accomplish with RxGenomix in the next five years?

My first hope is that we can really disrupt the way healthcare is delivered for the better. I really think we can drive down healthcare costs and create winners across the board.

What’s your personal business philosophy?

Love People. Find and love people each day no matter if they have anything to offer you or not. They will love you back! Then they will listen and business opportunities will follow.

What’s the most surprising thing about you? Something we’d never guess.

Half of my head is titanium. When I was a kid, my skull was cracked under a horse’s hoof. I spent a month in the hospital and six months out of school.

Is there one book everyone should read?

If I could only pick one, The Bible is the only choice. My second choice would have to be The Adventures of Huckleberry Finn. Huck reminded me of myself so much in life as a kid. We thought alike.

“You can’t pray a lie–I found that out.” –Huck Finn

You have two weeks. Where would you go?

Pedro Bay, Alaska. The most amazing place on Earth. I would fish and hunt! I spent 10 days there and dream of going back

What is your spirit animal?

I asked several people that have known me for years and they all said the same thing – a wild horse. They say I’m full of energy, walking with a high step, always pulling at the bit ready to go, and ready to carry a load up a mountain until I fall over dead. Sounds about right.